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Our Story

Inherited Craftsmanship. Modern Well-being.

The heritage of Alex & Eliz is rooted in Hangzhou, the historic capital of the world’s finest Mulberry silk. In the 1920s, our grandfather embarked on a defining journey, relocating his family, a team of 40 master weavers, and top-tier machinery to Hong Kong to re-establish our legacy factory.
Though our grandfather’s factory floors are quiet today, the passion, the precision, and the memories remain deeply woven into our DNA.
The Vision of Accessible Luxury
Generations later, this rich heritage inspired a new era.
As the custodian of this silk legacy, I joined forces with my closest, long-term friend—the founder of the clinical skincare brand epi-rx. United by a shared obsession with high-performance ingredients and the philosophy of "accessible luxury," we co-founded alexeliz.com.hk.
We believe that life’s most exquisite daily rituals—the friction-free touch of premium Mulberry silk linens and the transformative power of advanced derma-skincare—should not be an out-of-reach indulgence. They should be an everyday luxury.
Your Daily Sanctuary
Today, Alex & Eliz bridges the gap between historical textile mastery and modern wellness innovation. We proudly bring you our signature Mulberry Silk Linens, curated alongside epi-rx Skincare and U-Scents Clean Aromachology. Together, our collections elevate your daily routine into a sanctuary of comfort, skin health, and undeniable glow.
Welcome to our legacy. Welcome to everyday luxury.